Shortcuts
Top of page (Alt+0)
Page content (Alt+9)
Page menu (Alt+8)
Your browser does not support javascript, some WebOpac functionallity will not be available.
.
Default
.
PageMenu
-
Main Menu
-
Member Services
.
Purchase Suggestion
.
Exit Catalogue
.
Search Menu
Simple Search
.
Advanced Search
.
Other Libraries
.
Bottom Menu
Help
About
.
Languages
New Items Menu
New Items List
.
Links
ULibrary Books
.
Ancestry Library Access
.
Gunnedah Library eResources
.
LOTE4Kids
.
Indyreads
.
© LIBERO v6.4.1sp211206
Page content
You are here
:
Catalogue Display
Catalogue Display
Social media is bullshit
.
Wiki Author
.
.
Google Books
.
.
Amazon Books
.
Item Information
Catalogue Record 144853
.
Catalogue Information
Catalogue Record 144853
.
Reviews
Catalogue Record 144853
.
Item Information
Barcode
Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
Res.
400195517
SOCIALSCIENCES/ 302.23 MEN
Non Fiction
Gunnedah
.
.
Available
.
Select this item
Reserve Title
Catalogue Record 144853
.
Catalogue Record 144853 ItemInfo
Beginning of record
.
Catalogue Record 144853 ItemInfo
Top of page
.
Catalogue Information
Field name
Details
ISBN
9781250002952
Name
Mendelson, B. J.
Title
Social media is bullshit B.J. Mendelson.
Edition
1st edition.
Published
New York, N.Y. : St. Martin's Press, 2012
Description
227 pages ; 19 cm.
Note
Includes bibliographical references (pages [187]-227)
Contents
An introduction : Bullshit 101. Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit -- Social media is bullshit. There is nothing new under the sun-- or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know-- the rest of the story ; The asshole-based economy ; There's no such thing as an influencer ; Analyze this -- Meet the people behind the bullshit. Maybe "social media" doesn't work so well for corporations either? ; Kia and Facebook sitting in a tree-- ; How marketers, cyber hipsters, and others deal with their critics (hint-- not well) -- How to sell bullshit without really trying. How to create and spread bullshit in seven easy steps ; And the answer is-- -- How to really make it on the web. Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto.
Summary
If you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson debunks the myths of social media. He illustrates how the notion first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune.--From publisher description.
Subjects
Online social networks
Marketing -- Technological innovations
Social media
Marketing
Links to Related Works
Subject References:
Marketing
.
Marketing -- Technological innovations
.
Online social networks
.
Social media
.
Authors:
Mendelson, B. J.
.
Classification:
302.23 MEN
.
SOCIAL SCIENCES/ 302.23 MEN
.
SOCIAL SCIENCES/302.23 MEN
.
SOCIALSCIENCES/ 302.23 MEN
.
.
Enriched Content
Catalogue Record 144853
.
Tag Display
Catalogue Record 144853
.
Add Title to Basket
Catalogue Record 144853
.
Catalogue Information 144853
Beginning of record
.
Catalogue Information 144853
Top of page
.
Reviews
This item has not been rated.
Add a Review and/or Rating
144853
1
144853
-
2
144853
-
3
144853
-
4
144853
-
5
144853
-